Better Collective acquires UK brand AceOdds

Better Collective AS, the Denmark based digital sports media group operating a portfolio of national and global sports media brands, has acquired Solid Software Limited (ta AceOdds), the UK based multi-language sports betting brand offering a comprehensive range of betting tools, odds, reviews, and streaming schedules through its web and app based platforms, for a total consideration of GBP 36m on a cash and debt free basis. The total purchase price will be approximately GBP 36m (approximately EUR 42m) and will be financed by EUR 40m in cash and the remainder in a number of Better Collective shares which will be based on the volume weighted average share price as traded on Nasdaq Copenhagen in the period starting five trading days prior and ending five trading days after closing. Better Collective will initiate a share buy back programme for this latter part to be settled in shares.

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