Roadget Business Pte. Ltd. (ta Shein), the Singapore based global online fashion and lifestyle retailer, has acquired the IP and trademark of Missguided Limited, the UK based multichannel retailer selling clothes, from Frasers Group Plc, the UK based retailer, wholesaler and distributor of sports and fashion clothing. Frasers has retained Missguided’s real estate and employees. SHEIN also announced that it has entered into an agreement to license the Missguided brand IP to SUMWON Studios, a joint venture between SHEIN and Missguideds founder, Nitin Passi. The brand, Missguided, will be managed through the joint venture, and its products and collections will be manufactured through SHEINs on-demand production model, and sold on SHEIN sites. It is Shein’s first acquisition of a British brand.
Target – Missguided (ip And trademark)
Buyer – Roadget Business Pte. ltd.
Seller – Frasers Group PLC
