Foresight Group LLP, the UK based private equity and sustainable infrastructure investment firm, has sold Fresh Relevance Ltd, the UK based developer of an email marketing and e-commerce personalisation platform, to DotDigital Group Plc, the UK based provider of cross-channel marketing automation technology to marketing professionals, for for GBP 25m. Deal to be settled with around GBP 18.9m in cash and GBP 6.1m by the issue of 6,862,683 new ordinary shares in Dotdigital at 88.698p, which are subject to a 12 month lock-in.
Target – Fresh Relevance LTD
Buyer – Dotdigital Group PLC
Seller – Foresight Group LLP
