Adelis becomes the majority shareholder in Avidly to support the company accelerate growth. Avidly is a leading marketing technology service provider and a leading partner to HubSpot, supporting companies of all sizes succeed in digital marketing, sales, and customer service. By combining its deep HubSpot capabilities and leading creative and digital marketing skills, Avidly has a strong offering to its customers. Adelis will support the company in its journey ahead, including organic initiatives and strategic acquisitions across regions.
Target – Avidly Oyj (Avidly Oyj)
Buyer – Adelis Equity Partners AB
Seller – CapMan Oyj