Acquisition, Domestic deal, Private equity deal – Venture capital
eEquity, a Nordic growth investor focused on digitally enabled businesses, has completed the tenth deal in its fourth fund through an investment in Go North. eEquity is the lead investor in the financing round encompassing almost EUR 8 million. Go North is a Gothenburg based Amazon aggregator with a team of Scandinavian e-commerce entrepreneurs acquiring and scaling brands on Amazon and beyond. Through this partnership, Go North will accelerate their growth journey, with the ambition of becoming one of the leading European Amazon aggregators.
Click here to read the press release
Target – Go North Group AB
Buyer – eEquity AB
Buyer – Lena Apler (Private Investor)
Buyer – Alexander Hars (Private Investor)
Buyer – Kim Olsson (Private Investor)
Buyer – William Olsson (Private Investor)
Buyer – Caroline Ingeborn (Private Investor)
